Amazon Brand registry

On May 2017, Amazon introduced a new Brand Registry designed to help brand owners protect their registered trademarks and create an accurate and trusted experience for customers by providing access to proprietary text and image search, predictive automation, and reporting tools.

Enrolling in Amazon’s brand registry allows you to work with Amazon to reduce intellectual property rights violations. The benefits to Amazon Brand registry offer the following:

  • Stop competitors from changing listing contents to hijack or sabotage your listings
  • Complaints against counterfeits
  • Rapid responses to infringement claims
  • Expedited process of removing counterfeit product

The newly introduced brand registry is not compulsory, but it helps to earn more and build a sustainable business. On Amazon, anyone can be listed as a seller of anything. Even as a seller of a product which is produced by you. Therefore, anyone can claim that he is selling an identical product for less, stealing your clients and damage your brand’s image.

Even if you’re not selling your brand on Amazon yourself, someone else probably is. It’s notoriously difficult to close off every route that can lead to your products being sold on Amazon. This will potentially destroy your brand and the efforts you invested in your business. Amazon Brand Registry is the only available solution to protect your mark.

To be eligible for an Amazon Brand Registry application, your brand must have an active registered trademark in each country where you wish to enrol, which we are able to help you with at BKIP.

Currently, Amazon only accepts trademarks that have been issued by government trademark offices in the United Kingdom, United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the European Union, Turkey, and the United Arab Emirates. Amazon also accepts trademark registered with the World Intellectual Property Organization (WIPO).

The trademark for your brand must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office.

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